Classification Viewer
1 MANAGERS
11 Chief Executives, General Managers and Legislators
13 Specialist Managers
14 Hospitality, Retail and Service Managers
2 PROFESSIONALS
21 Arts and Media Professionals
22 Business, Human Resource and Marketing Professionals
222 Financial Brokers and Dealers, and Investment Advisers
224 Information and Organisation Professionals
23 Design, Engineering, Science and Transport Professionals
232 Architects, Designers, Planners and Surveyors
233 Engineering Professionals
24 Education Professionals
25 Health Professionals
251 Health Diagnostic and Promotion Professionals
253 Medical Practitioners
26 ICT Professionals
3 TECHNICIANS AND TRADES WORKERS
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311 Agricultural, Medical and Science Technicians
312 Building and Engineering Technicians
32 Automotive and Engineering Trades Workers
33 Construction Trades Workers
34 Electrotechnology and Telecommunications Trades Workers
39 Other Technicians and Trades Workers
393 Textile, Clothing and Footwear Trades Workers
4 COMMUNITY AND PERSONAL SERVICE WORKERS
41 Health and Welfare Support Workers
42 Carers and Aides
44 Protective Service Workers
5 CLERICAL AND ADMINISTRATIVE WORKERS
55 Numerical Clerks
59 Other Clerical and Administrative Workers
6 SALES WORKERS
62 Sales Assistants and Salespersons
7 MACHINERY OPERATORS AND DRIVERS
71 Machine and Stationary Plant Operators
711 Machine Operators
72 Mobile Plant Operators
8 LABOURERS
82 Construction and Mining Labourers
83 Factory Process Workers
84 Farm, Forestry and Garden Workers
2253 - Public Relations Professionals
PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
planning and organising publicity campaigns and communication strategies;
advising executives on the public relations implications of their policies, programs and practices;
preparing and controlling the issue of news and press releases;
undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
representing organisations and arranging executive interviews with publicity media;
attending business, social and other functions to promote the organisation;
commissioning and obtaining photographs and other illustrative material;
selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity.
Occupation:
225311 Public Relations Professional
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
planning and organising publicity campaigns and communication strategies;
advising executives on the public relations implications of their policies, programs and practices;
preparing and controlling the issue of news and press releases;
undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
representing organisations and arranging executive interviews with publicity media;
attending business, social and other functions to promote the organisation;
commissioning and obtaining photographs and other illustrative material;
selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity.
Occupation:
225311 Public Relations Professional