Australian and New Zealand Standard Classification of Occupations 1.3

ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Indicative Skill Level:

In Australia and New Zealand:
Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty;
directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible;
directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty';
directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public.

Occupations in this minor group are classified into the following unit group:

1311 Advertising, Public Relations and Sales Managers