Classification Viewer
1 MANAGERS
11 Chief Executives, General Managers and Legislators
13 Specialist Managers
14 Hospitality, Retail and Service Managers
2 PROFESSIONALS
21 Arts and Media Professionals
22 Business, Human Resource and Marketing Professionals
222 Financial Brokers and Dealers, and Investment Advisers
224 Information and Organisation Professionals
23 Design, Engineering, Science and Transport Professionals
232 Architects, Designers, Planners and Surveyors
233 Engineering Professionals
24 Education Professionals
25 Health Professionals
251 Health Diagnostic and Promotion Professionals
253 Medical Practitioners
26 ICT Professionals
3 TECHNICIANS AND TRADES WORKERS
31 Engineering, ICT and Science Technicians
311 Agricultural, Medical and Science Technicians
312 Building and Engineering Technicians
32 Automotive and Engineering Trades Workers
33 Construction Trades Workers
34 Electrotechnology and Telecommunications Trades Workers
39 Other Technicians and Trades Workers
393 Textile, Clothing and Footwear Trades Workers
4 COMMUNITY AND PERSONAL SERVICE WORKERS
41 Health and Welfare Support Workers
42 Carers and Aides
44 Protective Service Workers
5 CLERICAL AND ADMINISTRATIVE WORKERS
55 Numerical Clerks
59 Other Clerical and Administrative Workers
6 SALES WORKERS
62 Sales Assistants and Salespersons
7 MACHINERY OPERATORS AND DRIVERS
71 Machine and Stationary Plant Operators
711 Machine Operators
72 Mobile Plant Operators
8 LABOURERS
82 Construction and Mining Labourers
83 Factory Process Workers
84 Farm, Forestry and Garden Workers
2251 - Advertising and Marketing Professionals
ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
planning, developing and organising advertising policies and campaigns to support sales objectives;
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints;
analysing data regarding consumer patterns and preferences;
interpreting and predicting current and future consumer trends;
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information;
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;
commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
Occupations:
225111 Advertising Specialist
225112 Market Research Analyst
225113 Marketing Specialist
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
planning, developing and organising advertising policies and campaigns to support sales objectives;
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints;
analysing data regarding consumer patterns and preferences;
interpreting and predicting current and future consumer trends;
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information;
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;
commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
Occupations:
225111 Advertising Specialist
225112 Market Research Analyst
225113 Marketing Specialist